PARTNER ORIENTATION
Become a part of our Grace + Sparrow's story. Inspire others to unleash their own fashion identity.
All UGC can be submitted HERE
or email it directly to jessicayazdani@yahoo.com
(high-res, no captions)
1. 3-4 (or more) pieces of content including video and photo
2. Content submitted within 2 weeks of receiving the item.
We are overjoyed to welcome you as a valued member of our Grace + Sparrow Partner Program, where together, we can create captivating and inspiring user-generated content (UGC). Your participation is instrumental in showcasing the beauty and uniqueness of Grace + Sparrow's collections. We can't wait to see the incredible content you'll bring to life and the positive impact it will have on our community. Thank you for joining us on this exciting journey of fashion and creativity!
WHAT SETS GRACE + SPARROW APART
OUR VISION
Grace & Sparrow’s vision is to be known as a trusted source for quality,
Canadian-made apparel and accessories for all women. We aim to exist
to provide a retail experience that lights people up from the inside out.
Our passion and long-term goal is to become the business that feels like
a second home for our customers and employees alike.
OUR PURPOSE
Grace & Sparrow’s mission is to help Canadian women feel
pride in themselves, the clothes they wear, and the brands
they bring home. We do this by prioritizing inclusive sizing and
quality manufacturing from the Canadian brands we carry.
OUR WHY
Grace & Sparrow provides customers
with trusted Canadian labels they can
wear for years to come. The functional
benefit is just that—that they can easily
find forever favourites for their closets.
This is the primary benefit of Grace &
Sparrow.
Rules and Guidelines
CREATE A DIVERSE RANGE OF CAPTIVATING CONTENT
At Grace + Sparrow, we encourage the creation of multiple pieces of user-generated content (UGC) for each garment. We value diverse perspectives and understand that each individual brings their unique creativity and style to our collections. We love to see UGC that showcases different outfit combinations, styling variations, and ways to accessorize our garments. Whether it's mixing and matching, layering, or incorporating different accessories, we are excited to witness the multitude of possibilities that our garments offer. Your ability to create multiple pieces of UGC per garment not only highlights the versatility of our pieces but also inspires others to explore and experiment with their own fashion choices.
CRAFT A COMPREHENSIVE CONTENT OUTLINE THAT HIGHLIGHTS THE CONTENT YOU'D LIKE TO CREATE
As creators of user-generated content (UGC) for Grace + Sparrow, we kindly request that you share content outlines to provide a clear framework for your submissions. Content outlines help us align your vision with our brand's aesthetic and ensure that the UGC represents the essence of Grace + Sparrow. We appreciate outlines that include details such as the desired theme, key product features to highlight, preferred styling elements, and any specific guidelines or requirements. By sharing content outlines, we can collaborate effectively and ensure that your UGC reflects both your creativity and the values of our brand. Together, let's create engaging and visually stunning content that resonates with our audience and captures the spirit of Grace + Sparrow.
SUBMIT CREATED CONTENT AS SOON AS YOU CAN
We kindly request that you promptly submit the content you have created to ensure a timely and efficient process. Your prompt submission allows us to review, curate, and potentially feature your content in a timely manner, enhancing our brand's engagement and connection with our audience. Thank you for your collaboration and dedication to creating and submitting content in a timely fashion.
AUTHENTICTY
Capture the true essence of our brand by showcasing genuine experiences, personal style, and an authentic connection to our products.
VISUAL APPEAL
Create visually stunning content that is well-composed, well-lit, and visually appealing. Pay attention to details such as background, composition, and lighting to enhance the overall aesthetic.
PRODUCT FOCUS
Highlight our products as the central focus of the content. Ensure they are clearly visible and showcased in an engaging and creative manner.
CONSISTENCY
Maintain a consistent visual style that aligns with our brand's aesthetics and values. Consider factors such as color palette, tone, and overall brand identity in your content creation.
BRAND MESSENGING
Incorporate our brand messaging and values into your content when appropriate. Connect with our audience by emphasizing aspects such as sustainability, quality, and individuality.
RESPECT COPYRIGHTS
Avoid using copyrighted materials or infringing on the intellectual property rights of others. Only use content that you have the necessary permissions or rights to use..
CLOTHING IN THE WILD
As a UGC creator for Grace + Sparrow, you have the opportunity to capture stunning photos and videos of Canadian scenery, showcasing the beauty of mountains, lakes, forests, snow, and more. Embrace the breathtaking landscapes and natural wonders as your backdrop, allowing the Grace + Sparrow products to shine in the midst of nature's splendor. Whether it's a cozy knit sweater by a pristine lake or a statement accessory against a snow-covered mountain, let the Canadian scenery serve as an awe-inspiring canvas for your UGC creations, embodying the spirit of adventure and elegance that Grace + Sparrow embodies.
BRAND ASSETS
PRIMARY COLOURS
Utilizing the brand's primary colors is a key element in creating visually cohesive and impactful content. By incorporating the primary colors of the brand into your creations, you evoke a sense of brand recognition and consistency. Whether it's through styling, backgrounds, or accents, incorporating these primary colors adds a vibrant and harmonious touch to your content. It creates a strong visual connection to the brand and enhances its overall identity, leaving a lasting impression on our audience. Let the primary colors of the brand guide your creative journey, infusing your content with a distinct and captivating aesthetic that embodies the essence of our brand.
SECONDARY COLOURS
Grace + Sparrow embraces the captivating allure of graphite and cashmere as their secondary brand colors. The graphite exudes a sleek and sophisticated elegance, lending an air of modernity and refinement to the brand. Complementing this, the warm cashmere hue adds a touch of warmth, richness, and a subtle hint of vintage charm. Together, these secondary brand colors create a harmonious balance, capturing the essence of Grace + Sparrow's timeless style and allure. From the depths of graphite to the radiance of copper, Grace + Sparrow's secondary brand colors infuse every touchpoint with a sense of grace and sophistication.
Grace + Sparrow Brand Assets
To access the brand kit for Grace + Sparrow's brand assets on Canva, simply CLICK HERE. There, you can explore and manage all the visual elements, including logos, colors, fonts, and more, to ensure consistent and cohesive branding for Grace + Sparrow.
FAQ: UGC Creator for Grace + Sparrow
Q: What are the benefits of being a UGC creator for Grace + Sparrow?
A: As a UGC creator, you have the opportunity to be featured on our social media platforms, website, or other promotional channels. Your content can reach a wider audience, allowing you to showcase your creativity and talent. Additionally, you will receive FREE clothing from your favourite brands we carry in the store.
Q: Are there any guidelines or restrictions for UGC creation?
A: While we encourage your creativity, we kindly request that UGC aligns with our brand values, maintains a positive and respectful tone, and adheres to our community guidelines. It's important to showcase Grace + Sparrow products in an authentic and honest manner. Please refer to our UGC guidelines for more specific details.
Q: How should I submit my UGC?
A: You can submit all your content directly through our Dropbox link. Please ensure that your content meets the required specifications and follow the provided instructions for submission.
Q: Can I collaborate with other UGC creators?
A: Absolutely! We encourage collaborations and building connections within our UGC creator community. Feel free to engage with fellow creators, collaborate on projects, and support each other's work. Together, we can inspire and amplify the Grace + Sparrow experience.
Q: Will I be credited for my UGC?
A: Yes! We value and appreciate your contribution as a UGC creator. Whenever your content is used, we will make sure to credit you appropriately. This may include tagging your social media handle, mentioning your name, or linking back to your original content, giving you the recognition you deserve.
Q: Can I use copyrighted materials or other brands' content in my UGC?
A: We kindly ask that you only use original content or obtain proper permissions for any copyrighted materials. Avoid including other brands' content unless it is explicitly allowed and complies with relevant guidelines and regulations.
Q: How often can I submit UGC?
A: We encourage regular submission of UGC, but the frequency may vary depending on the specific campaigns or initiatives we have in place. Stay updated through our communications, social media, or the UGC creator community for any specific guidelines or calls for content.
Please note that the FAQs provided here are general and subject to change. For the most accurate and up-to-date information regarding becoming a UGC creator for Grace + Sparrow, kindly refer to our official channels or contact our team directly.
ANY QUESTIONS, CONCERNS OR COMMENTS CAN BE SUBMITTED HERE:
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